![]() are among the most notable companies generating revenue from NFTs. or Europe with their own tradable NFT collectionsĬoinGecko’s findings follow from data compiled on Dune Analytics, which revealed that Nike, Dolce & Gabbana, and Tiffany & Co. Reflecting on the findings, CoinGecko co-founder and chief operating officer Bobby Ong, says that “in spite of current bear market conditions, many of these ‘traditional’ companies are leveraging NFTs in their brand and marketing efforts as a way to engage their audience and communities.” It will be “interesting,” he notes, “to see how this trend holds up next year – and if brands in industries outside of this list unlock NFTs in their marketing strategies.”īrands in the U.S. Still yet, CoinGecko states that Puma’s Nitro Token and Nitropass, and Tiffany & Co’s NFTiff collection are among some of the latest launches by brands in the Apparel and Luxury Goods industry.Īs for other apparel/luxury names on the list, CoinGecko includes Louis Vuitton, which launched NFTs as part of the Louis: The Game video game LVMH-owned Givenchy, which teamed up with artist Chito to create a series of 15 NFTs in November 2021, and Hublot, which partnered with artist Takashi Murakami Coach, which launched its first NFTs in December 2021 Prada, which boasts an NFT-tied Time Capsule Collection Lacoste and Macy’s, which a announced this summer that it would auction off 10 limited-edition NFTs as part of its 95th Thanksgiving Day Parade. According to CoinGecko’s data, the German sportswear giant is followed by Nike (seemingly excluding at pre-acquisition RTFKT volume), Dolce & Gabbana, and Gucci. Looking at the “Apparel and Luxury Goods” brands category specifically, CoinGecko puts adidas at the top of the ranking of brands by trading volume, with its Adidas Originals into the Metaverse NFT collection – a four-way collaboration with Bored Ape Yacht Club, Punks Comic, and Gmoney – boasting a total volume of 47,000 ETH since its launch in December 2021. Based on newly-compiled data on “traditional” brands – i.e., those whose core businesses fall outside of the web3 realm – that have launched tradable NFT collections since 2020 (either independently or with a partner), crypto market analysis site CoinGecko found that 37 percent fall within the Apparel and Luxury Goods industry, followed by Media companies, those in the Beverages space, “Food & Staples Retailing” companies, Entertainment entities, and Automakers like Mercedes, McLaren, and Audi. Apparel and luxury brands are among the companies demonstrating the greatest interest in tapping into web3 (and connecting with consumers in the space) by way of non-fungible tokens (“NFTs”).
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